Positioned leading medical device as best in US in the Wall Street Journal. Twice.
Supported market adoption of novel medical device system that delivers paradigm shift in medical care by leveraging scientific presentations and publications to trade and mainstream media opportunities.
Overhauled identity and developed consistent brand strategy for law firm with national prestige.
Managed corporate crisis communication and media relations efforts in the midst of massive layoffs, C-suite management change and disgruntled employee leaks.
Launched medical device in the media, with worldwide consumer and trade attention due to its unique profile.
Developed key brand messages and unique, differentiating sales points for a new to market, highly technical medical therapy.
Produced patient-focused guerilla campaign for oncology-focused medical device.
Grew social media platform for first responder-focused medical device from zero to tens of thousands of followers.
Counseled international medical device firm on transformative key messages for highly specialized medical therapy.
Developed and managed grand opening event for Canadian company relocating to Texas.
Supervised strategic marketing program and ongoing execution for one of the largest accounting firms in Texas.
Negotiated and executed paid media planning and buying for a community hospital.
Managed corporate social responsibility program and media relations for an emergency medical relief mission to Haiti during cholera crisis.
Positioned start-up biotech company for angel investments and seed funding with a feature story on ABC News.
Developed numerous (winning) award nomination packages for a thought-leading cancer researcher.
Drove investor funding efforts through media relations for breakthrough pharmaceutical company.
Managed media connection efforts at one of the world’s largest consumer-oriented trade shows. (Ask me about Demi Moore.)
Drove unprecedented trade show attendance using smart marketing strategy for a small fish in a big pond at ASCO.
Oversaw brand development and message positioning for university-originated biotech start-up.
Developed naming conventions for an emerging medical device.
Interviewed first responders and patients, and wrote numerous hero and clinical case studies on the successful use of a novel medical device.
Organized and executed “save reunions” between first responders and the patients they saved for media community relations opportunities.
Managed from concept to completion, on time, on deadline 25 years’ worth of marketing communication projects, from brochures to websites, direct marketing materials, advertising materials and much more.