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Lisa Owens PR
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The Proof

  • Positioned leading medical device as best in US in the Wall Street Journal. Twice. 
  • Supported market adoption of novel medical device system that delivers paradigm shift in medical care by leveraging scientific presentations and publications to trade and mainstream media opportunities.
  • Overhauled identity and developed consistent brand strategy for law firm with national prestige.
  • Managed corporate crisis communication and media relations efforts in the midst of massive layoffs, C-suite management change and disgruntled  employee leaks.
  • Launched medical device in the media, with worldwide consumer and trade attention due to its unique profile. 
  • Developed key brand messages and unique, differentiating sales points for a new to market, highly technical medical therapy.
  • Produced patient-focused guerilla campaign for oncology-focused medical  device.  
  • Grew social media platform for first responder-focused medical device from zero to tens of thousands of followers. 
  • Counseled international medical device firm on transformative key messages for  highly specialized medical therapy.  
  • Developed and managed grand opening event for Canadian company relocating  to Texas. 
  • Supervised strategic marketing program and ongoing execution for one of the largest accounting firms in Texas. 
  • Negotiated and executed paid media planning and buying for a community hospital.
  • Managed corporate social responsibility program and media relations for an emergency medical relief mission to Haiti during cholera crisis. 
  • Positioned start-up biotech company for angel investments and seed funding with a feature story on ABC News.
  • Developed numerous (winning) award nomination packages for a thought-leading cancer researcher. 
  • Drove investor funding efforts through media relations for breakthrough pharmaceutical company.
  • Managed media connection efforts at one of the world’s largest consumer-oriented trade shows. (Ask me about Demi Moore.) 
  • Drove unprecedented trade show attendance using smart marketing strategy for a small fish in a big pond at ASCO. 
  • Oversaw brand development and message positioning for university-originated biotech start-up.
  • Developed naming conventions for an emerging medical device. 
  • Interviewed first responders and patients, and wrote numerous hero and clinical case studies on the successful use of a novel medical device. 
  • Organized and executed “save reunions” between first responders and the patients they saved for media community relations opportunities.          
  • Managed from concept to completion, on time, on deadline 25 years’ worth of marketing communication projects, from brochures to websites, direct marketing materials, advertising materials and much more.

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