The Proof
- Positioned leading medical device as best in US in the Wall Street Journal. Twice.
- Supported market adoption of novel medical device system that delivers paradigm shift in medical care by leveraging scientific presentations and publications to trade and mainstream media opportunities.
- Overhauled identity and developed consistent brand strategy for law firm with national prestige.
- Managed corporate crisis communication and media relations efforts in the midst of massive layoffs, C-suite management change and disgruntled employee leaks.
- Launched medical device in the media, with worldwide consumer and trade attention due to its unique profile.
- Developed key brand messages and unique, differentiating sales points for a new to market, highly technical medical therapy.
- Produced patient-focused guerilla campaign for oncology-focused medical device.
- Grew social media platform for first responder-focused medical device from zero to tens of thousands of followers.
- Counseled international medical device firm on transformative key messages for highly specialized medical therapy.
- Developed and managed grand opening event for Canadian company relocating to Texas.
- Supervised strategic marketing program and ongoing execution for one of the largest accounting firms in Texas.
- Negotiated and executed paid media planning and buying for a community hospital.
- Managed corporate social responsibility program and media relations for an emergency medical relief mission to Haiti during cholera crisis.
- Positioned start-up biotech company for angel investments and seed funding with a feature story on ABC News.
- Developed numerous (winning) award nomination packages for a thought-leading cancer researcher.
- Drove investor funding efforts through media relations for breakthrough pharmaceutical company.
- Managed media connection efforts at one of the world’s largest consumer-oriented trade shows. (Ask me about Demi Moore.)
- Drove unprecedented trade show attendance using smart marketing strategy for a small fish in a big pond at ASCO.
- Oversaw brand development and message positioning for university-originated biotech start-up.
- Developed naming conventions for an emerging medical device.
- Interviewed first responders and patients, and wrote numerous hero and clinical case studies on the successful use of a novel medical device.
- Organized and executed “save reunions” between first responders and the patients they saved for media community relations opportunities.
- Managed from concept to completion, on time, on deadline 25 years’ worth of marketing communication projects, from brochures to websites, direct marketing materials, advertising materials and much more.